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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Length is an irrelevant consideration when you’re creating a stellar email. Make it about the recipient.

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Call-to-Action 101: Why they’re important and how to use them

ProBlogger

While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketing copy for an email: Scenario. The CTR from the latter email should yield higher. Make them sound “sales-y”. Call to action: Example A.