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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018.

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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. What makes this approach universally appealing – to viewers seeking a great story as well as businesses looking to enhance brand awareness ?

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