2001 Agency Brand Awareness Engagement 
Neil Patel
JANUARY 13, 2021
Yahoo launched Groups in January 2001. This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. While many brands may have Facebook Pages, Facebook Groups are where the magic lies because they see a lot more engagement than Pages.
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama.
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