2001 Brand Awareness Storytelling Website 
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. What makes this approach universally appealing – to viewers seeking a great story as well as businesses looking to enhance brand awareness ?
ProBlogger
JUNE 25, 2012
Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. During this time of struggle I stumbled upon a company called HubSpot and learned about inbound marketing, and decided to embrace blogging as a means of generating more traffic, leads, and sales through our company website.
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