The Creative Penn

JANUARY 6, 2023

Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built. It takes years. Absolutely.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

FEBRUARY 24, 2023

There will also be regulation, safety guidelines, legal shifts, and guardrails added to the technology in the coming months and years as things develop. For example, we had Microsoft Bing’s Sidney for just a few weird days, and now they have added guard-rails to stop it getting too creative. [ And I kind of dug into that.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

MARCH 17, 2023

Sudowrite is set up very, very well to put some text in there, click a button, do a thing. We're not just generating all the text, slapping a cover on, and publishing it on Kindle, but that is clearly going on. ” I'm like, well, don't then but use it for your sales description and your ad copy.

Writing 98

Writing Creativity Marketing Copy Copy 98