The New Marketing: How to Manage a Media Arm Within Your Company
Content Marketing Institute
JANUARY 3, 2018
In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Think of your portfolio of media companies.
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