December, 2023

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Why should we bother to write?

Kayleigh Moore

I’ve been a long-time reader of the bi-monthly magazine Philosophy Now, but there was a piece in the most recent edition (written by George Sher, Professor of Philosophy at Rice University in Texas) that stood out to me as useful for fellow writers. In his article, he explains why one should bother to write about philosophy. But I think many of his ideas are applicable to any type of writing.

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Can You Land a Content Writing Job in December?

Elna Cain

For most freelance writers, December means beginning year-end tasks. It means wrapping up any loose ends in their business and preparing for a new year and plan. December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing.

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Why I’ll Keep Writing, Even in an Age of AI

Enchanting Marketing

I’ve thought a lot about writing this year. And about the value of writing. Writing has felt as an act of defiance. After catching Covid early April, I’ve felt lethargic. And, sometime in June, my inner critic tried to tell me writing was a waste of my energy. You’re burnt-out, she told me. Or maybe it’s a serious writer’s block? It would be better to give up.

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What Is A Content Strategy? Definitions, Examples & How To Create One

Blogging Wizard

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

It’s always been the case that to deliver value to a client, you need to know just 10% more than they do. I’ve been teaching this for years. Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough. That 10% can deliver huge value. The same is true today when it comes to AI.

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Author News December 2023

Tina Dubinsky

Hello and welcome to my first Author News. Can you believe it? I’ve been writing for over a decade, and it feels strange to start this regular update now. But hey, better late than never, right? So let’s dive into the fun stuff. This website has been serving two purposes. It helped kickstart my writing. Read more The post Author News December 2023 appeared first on Tina Dubinsky Freelance Writer.

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Book Editor and Ghostwriter — Goodreads Choice Awards 2023

Melanie Saxton

Discover more here about Goodreads and learn more about my book editor and ghostwriter services here and here. As a book editor and ghostwriter , keeping up with literary awards is a must. Goodreads has announced “Best Book” winners for 2023 , and I’m excited to see the recipient book titles and authors. Congratulations to all who power through the writing, editing, and publishing process to earn these awards!

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

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Key Trends in Content Marketing 2024: 67 Predictions

Content Marketing Institute

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

Towards the end of every year, I step back, take stock, see where “I’m at”, and… more importantly… try to figure out where I’m going. This year, the stakes have never been higher. According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. And 26.8% through a combination of AI and humans.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How SEOs Make the Web Better

Ahrefs

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.

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IRS announces delay in Form 1099-K reporting threshold for third party platform payments in 2023; plans for a threshold of $5,000 for 2024 to phase in implementation

Freelance Union

IR-2023-221, Nov. 21, 2023 WASHINGTON — Following feedback from taxpayers, tax professionals and payment processors and to reduce taxpayer confusion, the Internal Revenue Service today released  Notice 2023-74  announcing a delay of the new $600 Form 1099-K reporting threshold for third party settlement organizations for calendar year 2023.

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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. It was well-liked by a lot of you and many of you downloaded his ChatGTP Prompt Guide. In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts.

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7 Creators On The Systems That Support Their Content Creation

Buffer

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Freelance Writing Niches That Pay Well In 2024

CopyBlogger

AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.

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What Is a Malapropism? Definition and Examples

Grammarly

Chances are you’ve used a malapropism at some point in your life, whether you substituted song lyrics you misheard, inserted your own word when another didn’t feel right, or fell back on language that was familiar and seemed to fit well enough (though maybe not perfectly). Here we’ll learn about malapropisms—what the word means and how to recognize a malapropism when you make one or hear others doing it (no shame; we’ve all been there!).

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SEO Writing: 8 Steps to Create Search-Optimized Content

Ahrefs

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

Writing 122
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How to Safely Transport Your Medical Equipment

Blogtrepreneur

Moving medical equipment can be a hefty task. Some medical devices and tools contain delicate components that can easily break during transit. Others are bulky, heavy, and difficult to move. Despite being a challenging task, transporting medical equipment is often necessary. You might need to move a diagnostic tool from one hospital site to another or deliver an important medical tool to a local primary care facility to ensure the continuation of care for a patient.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal.

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How We Built Our Guest Posting Program

Buffer

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

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7 Generative AI Prompts To Help Your Content Marketing Workflows

Content Marketing Institute

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

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Ready for a Career Change? 5 Ways Grammarly Can Improve Your Job Application

Grammarly

Searching for a new job can feel like a job in and of itself, with all the time it takes to update, tailor, and edit job applications. Fortunately, Grammarly is here to help! We’ll give you all the tools you need to write, update, and mistake-proof your application so you stand out for your skill set and communication, not your typos and vague language.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Ahrefs

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.

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4 Ways Businesses Can Reduce Human Error

Blogtrepreneur

Human error can have lasting repercussions for your business, including a reduced bottom line and a damaged reputation. While you can’t completely prevent errors, understanding a few common solutions will help you address them more mindfully. Use Telematics to Reduce Errors While a fleet allows your business to be more productive, it can also be a source of errors if you don’t manage it right.

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10 Content Promotion Strategies That Work (With Examples)

CopyBlogger

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.

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Add a Luke Skywalker Moment: Give Your Main Character a Bitter Choice

Jane Friedman

Photo by Larm Rmah on Unsplash Today’s post is by author and book coach Janet S Fox. How can you create a truly memorable story? By giving your main character a righteous motive, a flaw, and a series of escalating decisions leading to the balance edge of an impossible choice. Let’s replay a moment in the crisis scene in Star Wars Episode 6, “Return of the Jedi.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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New Study Reveals Clear Writing Tips for B2B Marketers

Content Marketing Institute

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.

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Emoji in Work Email: Dos and Don’ts

Grammarly

Emoji are ingrained in the modern lexicon of electronic communication. They’re so commonplace that in some professional spaces, the informal use of emoji in business communication is no longer taboo. Depending on your industry or company culture, including an emoji in an email can clarify the emotional cues behind your message. Although they are helpful markers of intention, like any language, there are dos and don’ts when using emoji in work email.

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3 Ways to Find a Great Affiliate Niche (With Examples)

Ahrefs

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches.

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4 Reasons Bloggers Should Review Software in Their Niche

Blogtrepreneur

You’ve probably seen at least one software review website while searching the internet for something. Maybe you were looking for software, or perhaps you found a software review on a blog you regularly visit. There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. If you’re a blogger, it’s worth considering reviewing software related to your niche for the following reasons. 1.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha