Remove 2016 Remove Content Management Remove Content Management System Remove Editorial
article thumbnail

103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Some examples include: Netflix’s 2016 promotion for the release of Gilmore Girls: A Year in the Life , where they transformed 200 diners across the country into pop-up versions of Luke’s Diner, the coffee shop in the show. I mean, it’s a lot easier to say or write “CMS” than “content management system.”

article thumbnail

How to Make Your Content More Readable

Content Marketing Institute

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.