2017 Advertising Content Creation Editorial Team 
Content Marketing Institute
JANUARY 3, 2018
2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? As Victor says, “If an editorial team is really good , don’t mess with them.”.
Content Marketing Institute
NOVEMBER 20, 2017
It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Curating content. Tools use AI to help people surface the right content to share across a network or to enhance a blog.
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Content Marketing Institute
JANUARY 16, 2018
HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Artificial intelligence in many forms.
Content Marketing Institute
APRIL 12, 2018
We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Choose the content you will (and won’t) focus on.
Content Marketing Institute
NOVEMBER 6, 2017
Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. What follows are the five types of content these experts say are best at growing their own links.
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