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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 107
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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem.

SEO 110
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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

A long time ago, I was a designer for a small advertising agency. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Blog Post 111