A Step-by-Step Guide to Audience Development
Content Marketing Institute
MARCH 22, 2018
In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. A lot, it turns out. Click To Tweet. Define sequencing touchpoints.
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