Remove 2017 Remove Agency Remove Editorial Remove Projects
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Bloggers to Watch in 2017

ProBlogger

His latest project, Examine.Com, garners around 70,000 visitors a day and is a seven-figure business. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. She became the Executive Editor, running the editorial side of the company. What bloggers are you watching in 2017?

Blogger 49
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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. 5 at Content Marketing World: Project of the Year. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees).

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Brands that keep experimenting with VR will be the most successful because the way to figure out how to best use the medium is to keep creating small projects on a limited basis. Are we kind of, nearly, almost there?

Brand 97
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. A lot, it turns out.

Audience 108
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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident.

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A Content Marketing Love Letter

Content Marketing Institute

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). Michele Linn bought into the vision and took over editorial. It was hard to believe it was working.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. The topic clusters model. Topic cluster model explained. Look to your buyer personas for assistance.