Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. CCO: Which content creators inspire you?

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. The average blog post was 808 words in 2014, but was 1142 words in 2017. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Make Blue Ocean Shift the first step in reinvention.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

SEPTEMBER 6, 2018

But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars , and topics, as well as its use of distribution channels like social media. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

DECEMBER 13, 2017

But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. AI-aided content frees human content creators to do more complex & qualitative work, says @AssociatedPress. Why human-created content is an opportunity.

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. joderama Click To Tweet. You must strike a balance between inclusivity and exclusivity.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

DECEMBER 27, 2017

A content marketing mission or core content strategy statement is a summary of your company’s reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. HANDPICKED RELATED CONTENT: 20 Lesser-Known Tools For Smart Content Creators. Leverage content curation.

Content Marketing 111

Content Marketing Editorial Marketing Government 111