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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. But this year, something changed….

Agency 56
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. But this year, something changed….

Agency 56
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The State of Local SEO Industry Report 2020, Announced

Moz

It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

SEO 88
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The State of Local SEO Industry Report 2020, Announced

Moz

It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

SEO 76
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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? But before we do that, a bit of explanation …. Content creation.