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How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. 55% of adults will have a smart speaker by 2022 via @OCC_Strategy. technology Click To Tweet.

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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. So this is like an editorial line for videos, with a good potential for going viral. YouTube published a video about 2018 that has accumulated millions of views. Memory Videos. This is a fact.

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5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

Brand 98
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5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

Storytelling is often done in silos at the business unit or market level. Use interactive sessions and digital experiences to teach writers, marketers, agencies, legal stakeholders, and sales teams how to deliver the verbal strategy. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Portfolio thread. Conclusion.

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Road Map to Success: Creating the Content of Your Audience’s Dreams

Content Marketing Institute

Turn Your Strategy Into a Stellar Editorial Content Plan. According to CMI’s 2018 Benchmarks, Budgets, and Trends research , social media posts, blog posts, emails, e-books, and video continue to reign supreme when it comes to the content formats and types B2B and B2C marketers rely on the most. Content Marketing Strategy Essentials.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. If we came up with an idea and took it to an agency,” Evan explains, “we’d lose control, lose flexibility, and it would be cost prohibitive.”.@NASCAR’s The department is on pace to eclipse those numbers in 2018.