Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

Content Marketing 89

Content Marketing Government Marketing Food 89

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Once your content is published, reach out to the influencers you partnered with in the creative process. Book publishing opportunities. Click To Tweet.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Give reality a little creative license. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

Brand 106

Brand Content Storytelling Editorial Team 106

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Will, a senior creative manager at American Funds, part of Capital Group, knew in their business, “thought leadership is not just kind of nice, something extra. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. We can’t hoard knowledge any longer.”

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 8, 2018

I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)?

Marketing 110

Marketing Editorial Team Promotion Social Media 110