Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. Storytelling is often done in silos at the business unit or market level. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Click To Tweet. Portfolio thread.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling. Artificial intelligence in many forms.

Brand 106

Brand Content Storytelling Editorial Team 106