Ad Copy Brand Awareness Construction Persuasion 
Neil Patel
MARCH 28, 2023
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.
Neil Patel
JANUARY 20, 2021
Many people use social media solely for brand awareness. This same information can be used to construct your persona. Ensure your posts have all the persuasive checks and balances. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience.
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