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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

Why Should You Use Thought Leadership Marketing in Your Paid Ads? Improve Brand Awareness and Exposure. Imagine a paid ad with insightful advice from a featured thought leader. This guarantees customers know what to expect upon clicking the ad. Monitor Paid Ads of Competitors. Tony Robbins. Conclusion.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

As with many kinds of online marketing, penning persuasive copy is essential. That’s because you need to convince people to click on your ad. You can write better copy by understanding what it is that your customers fear and desire. Check out this advertisement I ran for a webinar that I hosted: Notice how specific it is?

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. My main lead magnet is a webinar. Not so much.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Reach measures how many individual users see content or a profile in their network feed; it’s the total of how many individual users get to see your ads in their home feed. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

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How to Use The Facebook Creative Hub

Neil Patel

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.