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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. Or interactive.

Marketing 104
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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more. Consider a promotional email for an upcoming sale. Thanks to email copywriting.

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5 Awesome Brand Voice Examples (+ Free Worksheet to Create Your Own Brand Style & Tone Guidelines)

Content Hacker

Since authenticity builds trust, it’s incredibly important to communicate with customers through a relatable and genuine brand voice. It’s the unique personality and tone a brand takes on through its marketing communications. This brand voice example: Promotes a positive body image. We do this by being consistent in our tone.

Brand 96
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

For example, our performance content team now writes SEO metas and PPC ad copy. Get a sample agenda for an integration workshop here. We’ve done workshops, hands-on training, and even short-term job swaps like having SEOs write e-commerce product detail pages. Implement change jointly and steadily.