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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google.

SEO 98
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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Google Alerts Google Alerts is a free service offered by Google to keep you up-to-date on the latest news, conversations, and web content. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads.