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Who Needs a Marketplace Copywriter?

Melanie Saxton

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

They can make a pretty standard ad copy sound so exciting. Editing and proofreading work to meet editorial standards. Content creation is wider and incorporates problem-solving, education, storytelling, and more. If the brand uses complex sell language, it can turn off customers.

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How to Create The Perfect Call-to-Action

Neil Patel

Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy.