How to Use Podcasts as Part of Your Content Marketing Strategy
FEBRUARY 28, 2023
They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions.
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