Copywriter Collective

OCTOBER 10, 2023

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Or maybe — just maybe — consumers would still be moved by the intended message of the ad.

Creative Director 97

Creative Director Copywriter Copywriting Recruitment 97

Copywriter Collective

JANUARY 24, 2023

Take the example of a product advertisement. But copywriters are creatives who can manipulate language in a unique way. In marketing, copywriters create written content or copy for advertising purposes. They must also have a creative streak to churn out a good copy. Copywriting, What Is It? Sounds pretty simple, right?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Publishing Trends

DECEMBER 19, 2022

Robert Imfeld is now Director of Marketing at HarperCollins Children’s Books. Deb Wood has been promoted to VP and Creative Director at Abrams. Tina George is now Director of Publishing Operations Technology at Sourcebooks. Kim Lauber moves up to VP, Children’s Marketing. January 5-8. MLA Annual Convention.

Architecture 85

Architecture Agency Finance Editorial 85

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. If you want to make a career of writing, should you look for a full-time job in a company or strike out on your own as a freelancer?

Freelance 60

Freelance Writing Creative Director Copywriter 60