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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Of course, in advertising, poor presentation skills do not bode well for career advancement. Or maybe — just maybe — consumers would still be moved by the intended message of the ad.

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How To Find Experienced Book Editors

Melanie Saxton

In my ongoing pursuit of a master’s degree in digital media, I’ve taken communication courses, digital writing courses in advertising, marketing, and social media, as well as screenwriting and digital media law and ethics courses (which covered copyright and intellectual property).

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Editors work in book publishing as well as in industries such as journalism, magazines, digital media, advertising, and more.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Social Media. Company Culture. Health Care.

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5 Real Media Pitch Examples (w/ Tips) to Help Your PR Strategy

Ashleyn Writes

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”.

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Nine digital content skills that open up many job opportunities

Contented

Digital technology is a game-changer for writers, copywriters, communicators and marketers. People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters, search engines — have amazing career opportunities. Digital content writing skills can offer: a good source of income.