Caroline Gibson

MAY 11, 2021

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

Creativity 130

Creativity Freelance Copywriting Agency Recruitment 130

Make a Living Writing

JANUARY 22, 2024

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Editors work in book publishing as well as in industries such as journalism, magazines, digital media, advertising, and more.

Copywriter 87

Copywriter Copywriting Freelance Social Media 87

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

Your advertising objective is what you want people to do when they see your ads.” The first thing you’ll want to do is find out how to tailor the advertisement toward that goal. However, we don’t need to remind you that there are countless goals an advertising campaign might have.

Ads 52

Ads Brand Awareness Advertising Social Media 52

BKA Content

OCTOBER 10, 2022

Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. Content marketing is an effective marketing solution.

Digital Media 52

Digital Media Government Advertising Social Media 52

Publishing Trends

OCTOBER 20, 2022

On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. Melissa Croce becomes Senior Marketing Manager, Adult Library.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”.

Media 147

Media Copy Advertising Creativity 147

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. They vary massively between industries, type of content, device types, and advertising platforms. One of the reasons for this is the intense competition between advertisers for limited ad space.

IT 99

IT Ad Copy Keywords Landing Page 99

Income Diary

NOVEMBER 30, 2023

24 Rules I Follow When Creating Successful Websites” “5 Ways to Make More Money Online – Even If You’re Just Starting Out” “Top 10 Facebook Advertising Mistakes To Avoid” Want help writing blog posts? It lets them know you have something specific, concrete and real to offer them. “24

Hospitality 52

Hospitality Banking Food Digital Media 52

Contented

JUNE 2, 2016

Digital technology is a game-changer for writers, copywriters, communicators and marketers. People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters, search engines — have amazing career opportunities.

Content Management System 52

Content Management System Government Content Digital Media 52

Content Marketing Institute

FEBRUARY 28, 2018

Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. When it comes to digital media, nothing conveys your brand’s personality like video. HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. Contentmarketing can act as catalyst for broader, integrated digital marketing effort, says @Robert_Rose.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

The Creative Penn

MAY 5, 2023

There is even a new word being adopted by some: synthography, defined as “the method of generating digital media synthetically using machine learning,” [Wikipedia] and the same arguments are being raised all over again. You are already AI-assisted and you already use AI tools as part of your daily life and your author business.

Creativity 87

Creativity Publisher Publishing Publishing 87

ProBlogger

SEPTEMBER 26, 2011

Just take a look around in mainstream media. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche. This is what makes a blogger much more appealing to companies for advertising potential than say, television, print media, billboards and flyers.

Blog 49

Blog Blogging Social Media Advertising 49

Neil Patel

JUNE 2, 2021

If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. That’s what makes this advertising approach so useful to brands and marketers. TrueView ads were created to solve a massive problem.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns. To begin, take a look at competitor advertisements.

Creativity 132

Creativity Ads Advertising Digital Media 132

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

The Creative Penn

DECEMBER 18, 2023

But digital media has become ubiquitous. It is harder to stand out, especially as advertising has become more expensive and the market has become ever more crowded. With the rise of generative AI, it will become even more so, especially in the digital arena.

Retail 87

Retail Pharmaceutical Creativity Publisher 87

Jane Friedman

MAY 9, 2023

However, close examination revealed that the name was in an advertisement for a merchant on Congress Street in Portland—an ad for the Auxetophone, an early sound-amplification device. About a half hour later, I found Caruso named in a couple of editions of the Kennebec Journal from Augusta, Maine, notably on October 22, 1909.

Consulting 119

Consulting Website Advertising Audience 119

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Chapter 3: Converged Media. Chapter 4: Native Advertising. Chapter 5: Organizing for Content.

Content Marketing 109

Content Marketing Marketing Manufacturing Content 109

Content Marketing Institute

JULY 20, 2018

The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels. Videos for the brand website and social channels.

Storytelling 56

Storytelling Entertainment Social Media Collaboration 56

Neil Patel

FEBRUARY 19, 2021

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. That’s where I come in. Facebook Tips. Experiment With Facebook Ads.

Social Media 135

Social Media Media Content Creator Digital Marketing 135

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Ultimately, it’s about the conversations we ignite,” says Phillip Ma, manager of brand advertising and content.

Content Marketing 98

Content Marketing Transportation Marketing Content 98