Grammarly

JANUARY 30, 2023

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. What is the purpose of a white paper?

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Persuasion Education Government Long Form Content 105

ContentWriters

DECEMBER 13, 2023

Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Here are some skills that differ when it comes to copywriting vs content writing. Its function is to build trust.

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Copywriter Copywriting Writer Writing 111

ContentWriters

MAY 31, 2023

So what types of B2B content should you create? Because they’re making a serious business decision instead of a personal purchase, businesses often look for long-form content that can really help them learn about the service or product. White papers. Advertisements. Case studies. Landing pages.

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Copywriter Copywriting Engagement Long Form Content 52

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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Copywriter Copywriting Copy Persuasion 76

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices.

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Editorial Content Social Media Promotion 105