Grammarly

JANUARY 30, 2023

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. What is the purpose of a white paper?

Persuasion 108

Persuasion Education Government Long Form Content 108

ContentWriters

DECEMBER 13, 2023

Content brings and holds your audience close so that when there is a need, your product or service is their choice. Ongoing, quality content sets you up for future sales. Its function is to build trust.

Copywriter 111

Copywriter Copywriting Writer Writing 111

ContentWriters

MAY 31, 2023

So what types of B2B content should you create? Because they’re making a serious business decision instead of a personal purchase, businesses often look for long-form content that can really help them learn about the service or product. White papers. Case studies. How Do You Write B2B Copywriting That Works?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. However, a white paper, sometimes called a “technical white paper,” is more formal in tone.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

BKA Content

JULY 28, 2023

Trust Professional content shows off your expertise and quality. SEO Opportunities Long-form content gives you many chances to use keywords. The longer people spend reading your content, the more chances you have to snag new leads. They guide readers using persuasive information.

Social Media 68

Social Media Content Marketing Media Marketing 68

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices.

Editorial 105

Editorial Content Social Media Promotion 105