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6 MarTech Trends in 2021 and Beyond

Neil Patel

Marketing technology, or MarTech, as it is more commonly known, refers to software and platforms that help individuals or organizations achieve marketing goals. While every individual, agency, or company has unique MarTech needs, the constantly-growing field is making great leaps to fill any open niche. In a word, yes.

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How to Create a Marketing Budget for 2023

The Hoth

While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become bigger than their wallets. . Leads generated. That way, you’ll know you aren’t wasting a single penny of your marketing budget. .

Marketing 101
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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? Email marketing takes many forms.

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102