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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. But underneath the surface, it is also showing the incredible results that an SEO content writer can offer a business.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

After completing the steps above, you’re in a great position to create an overall B2B marketing plan and select the best B2B marketing strategy for your company. 5 Effective B2B Marketing Strategies That’ll Drive Growth In this section, we’ll review proven B2B marketing approaches and tools for small businesses.