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From Clicks to Customers: Mastering Copy Optimization for Digital Marketing

Copywriter Collective

How’s your digital marketing strategy? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It’s all about mastering copy optimization for digital marketing. Is it still working?

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

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How I Earn £10k a Month as a Freelance Blogger: My Journey and Tips

Freelance Magic

I had a background in marketing, so it seemed like a logical step to pivot into marketing copy for agencies. I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends. I even wrote and recorded a video for a course about digital marketing.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Every blog post that is added to their site adds to their digital marketing footprint.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

After completing the steps above, you’re in a great position to create an overall B2B marketing plan and select the best B2B marketing strategy for your company. 5 Effective B2B Marketing Strategies That’ll Drive Growth In this section, we’ll review proven B2B marketing approaches and tools for small businesses.

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What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

A content marketing specialist (sometimes called a ‘digital marketing specialist’ or a ‘content strategist’) is trained to think like a customer, and to start to move them towards buying over time. Because the role is fairly new, you might sometime hear it described by another name: Content Marketing Specialist .

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10 Great Testimonial Examples From Landing Pages

Neil Patel

Testimonials on landing pages can also help: increase relevance by mentioning specific pain points the customer is facing drive conversions, as consumers who read testimonials, are 58 percent more likely to convert showcase important features in an easy-to-read format establish use cases that might not be highlighted in marketing copy.