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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Ali Lake has joined O’Connor Literary Agency as associate agent.

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How to Create an Editorial Calendar That Drives Results

Contently

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. And don’t forget to note down what KPIs you’ll use to measure success.)

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. And what does this technology cost?

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 106
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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions. All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers.

Brand 101
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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

A long time ago, I was a designer for a small advertising agency. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You do not have to use all of them. Data-driven visuals.

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