Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. It’s like casting a great actor in a movie with a rotten script. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 108

Writer Content Freelance Editorial Team 108

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 103

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Register today.

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Content Editorial Editorial Team Social Media 106