Content Marketing Institute

SEPTEMBER 17, 2018

For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform. No one post can provide all relevant tools in the space.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Live webinar series. What we did.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 82

Editorial Content Editorial Team Projects 82

Content Marketing Institute

SEPTEMBER 21, 2018

Guest spots on webinars with other influencers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. With all those multiple and diverse content assets being created and so many (remote) teams being involved, how can you ensure that each of them is marketed effectively? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Register today.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

NOVEMBER 6, 2017

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. I didn’t realize until we finished compiling the survey data that webinars are outliers in link building. Most businesses use webinars to develop mid-funnel relationships with consumers.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

SEPTEMBER 7, 2018

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as: Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post). No one post can provide all relevant tools in the space.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111