Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Leverage Data Analytics Tools to Drive Your Decisions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Smart Blogger

MAY 25, 2023

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriter 70

Copywriter Copywriting Copy Persuasion 70

Intergrowth

MARCH 5, 2023

Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Long-Form and Short-Form Content Long-form content refers to posts and articles that are more than 1000 words (2000-3000 on average).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92