article thumbnail

How To Write an Effective SEO Content Brief

ContentWriters

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search.

SEO 98
article thumbnail

Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. Brand Copywriting Brand copywriting is unlike any other form of copywriting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gated vs. Ungated Content: Pros and Cons & What’s Right for Your Business

ContentWriters

Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web. The focus of ungated content is awareness. It helps potential customers find your website, building brand awareness and trust. BambooHR does this well with its webinar landing pages.

article thumbnail

How To Write An Article For SEO: The Easiest Way to Create Quality Content

Fat Joe

Your home page, landing page, etc. Examples: 10 Life Hacks You Won’t Believe You Survived Without How Virtual Reality is About to Revolutionize Your Workouts 5 Breathtaking Travel Destinations That Are Better in Off-Season White Paper Image Source A white paper is a detailed guide on a specific topic.

SEO 52
article thumbnail

Tree Service Search Engine Optimization: Get Noticed Online

BKA Content

Luckily, there is a cost-effective way to build brand awareness and bring in new customers. Most audits include web pages, blog posts, and product descriptions. You may also look at landing pages, videos, and white papers.

article thumbnail

100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

Brand Building Statistics Let’s talk about the brand, baby. 52% of consumers value increased sustainability efforts from brands, an effect of the pandemic’s forced changes in buying habits. ( GFK , 2022) Branding consistency can increase revenue by 20%. LucidPress , 2021) 46% of consumers will pay more for trusted brands.

article thumbnail

What is B2B Copywriting? B2C Vs. B2B Copywriting

Article Writing

The second purpose of B2C copywriting is to build brand awareness. In today’s competitive marketplace, it’s not enough to just sell products or services—you need to make sure that people remember your brand when they’re ready to make a purchase. The third purpose of B2C copywriting is to generate leads.