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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Humanizing your brand can give you a competitive edge and improve customer retention.

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People Round Up, Mid March, 2024

Publishing Trends

Shea Dunlop has joined as sales assistant. At IPG , Julia Dillman has joined as administrative assistant, Kenneth Duncan has joined as digital marketing coordinator, and Megan Trank has joined as client manager for financial statements. Kenzie Sena has been promoted to marketing and sales associate.

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People Round-Up, Mid November 2023

Publishing Trends

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The changes take place Jan 1st, 2024.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Jennifer Browne joins Holiday House as Creative Director of Neal Porter Books and Senior Art Director of Margaret Ferguson Books and Peachtree. Wilson has been named Director, effective January 2023.

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People Round-Up, Mid-December 2022

Publishing Trends

Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. PROMOTIONS.

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People Round Up, Early April, 2024

Publishing Trends

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

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People Round-Up, Mid-October 2022

Publishing Trends

At Penguin Random House , SVP, Director of Publishing Operations Sue Malone-Barber will retire at the end of the year. Felicia Frazier , SVP, Children’s and Educational Sales, is departing to launch a new venture, to be announced. At Candlewick , Mary Marotta will join as SVP, Sales, North America on November 21. Entertainment.