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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Humanizing your brand can give you a competitive edge and improve customer retention.

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People Round Up, Mid March, 2024

Publishing Trends

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Collaborate with marketing, product, and creative departments to develop the right messaging. Ensure brand messaging consistency across all platforms. But not just any words.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution. Discuss the challenges you overcame during this shift, the new skills you developed, and how this transformation has made you a better marketer.

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. PROMOTIONS.