E-E-A-T: What This New Google Update Means for Your Rankings
The Hoth
MARCH 7, 2023
SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It’s a potent point, as exhibiting life experience for a topic makes website content more unique, valuable, and trustworthy for readers. What’s the extra E for now that it’s Google E-E-A-T?
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