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E-E-A-T: What This New Google Update Means for Your Rankings

The Hoth

SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites. It’s a potent point, as exhibiting life experience for a topic makes website content more unique, valuable, and trustworthy for readers. What’s the extra E for now that it’s Google E-E-A-T?

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. What does a copywriter do?