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Every publishing strategy should start with Amazon and Ingram

The Idea Logical Company

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

Publisher 130
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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. It’s cross-platform in the sense that you can now measure how users engage with both your website and app—which is a first for Google Analytics.