Communication Content Creator Government Prose 
Smart Blogger
MARCH 3, 2023
If it’s used intentionally, a mixed metaphor can be an effective communication technique. Smarter companies think of tone of voice guidelines as bumpers on a bowling lane: They gently guide your communication in the right direction and help content creators avoid a gutter ball. Sonia Simone 3. Ann Handley 4.
Content Marketing Institute
MARCH 8, 2018
Some studies show even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose. As many as 81% said poorly written content wasted too much of their time. 81% of respondents surveyed said poorly written #content wasted too much of their time via @jbernoff. What is good readability?
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