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How to Humanize PPC Ads

Neil Patel

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

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People Round-Up, Mid November 2023

Publishing Trends

At Frankfurter Buchmesse , Christian Ebert will join as director of strategic marketing and sales, as of Jan 1st, 2024. Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The changes take place Jan 1st, 2024.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman.

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People Round-Up, Mid-December 2022

Publishing Trends

Coffey , SVP of Communications and Events, has left the company. Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Josh Marwell , President of Sales at HarperCollins, is retiring.

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People Round-Up, Early March 2023

Publishing Trends

In other PRH news Marissa Secreto joins Penguin Random House Audio as Marketing Associate. At HarperCollins , SVP, International Sales David Wolfson has retired and SVP, Sales and Associate Publisher for the children’s division Andrea Pappenheimer has departed the company. Esther Kim , previously Marketing Manager at BOOM!