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How to Humanize PPC Ads

Neil Patel

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

You see, copywriters play a critical role in the marketing department. It is because of them that brands can put words into their communication. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. But not just any words.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

Harness the Power of Your LinkedIn Headline A compelling LinkedIn headline acts as your digital handshake, initiating your introduction to the virtual professional world. The headline is more than just a statement; it’s your opportunity to quickly communicate your professional identity and peak interest.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. She was previously director of foreign rights at Curtis Brown. At Curtis Brown , Karin Schulze has joined as director of foreign rights.

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People Round-Up, Mid-December 2022

Publishing Trends

Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Coffey , SVP of Communications and Events, has left the company. Most recently she was Digital Marketing Coordinator at Starry Forest Books. Kim Lauber moves up to VP, Children’s Marketing.

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People Round-Up, Early March 2023

Publishing Trends

Meg Reid will become Executive Director and Publisher at Hub City Writers Project on April 1. She was previously Director of Hub City Press. At the Strand Book Store , Paul Colarusso , lately Communications Director at Aperture Foundation , joins as Communications Director. Film critic A.O.