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How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

But its sales copy is almost as seductive as its design. Using huge fonts and eye-catching imagery, Apple communicates the 4 key messages for the iPhone 14 at the top of the page: Big and bigger. Use subheads to communicate key information. Your sales copy is about your product, right? Wonderfull.

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7 Key Strategies That You Must Learn From Appleā€™s Marketing

Neil Patel

Overwhelm can create a confusion in a marketing mix. Apple reduces that consumer confusion by simplifying their web and sales copy. Speak to these people in your marketing copy, with the language they understand. Thatā€™s true of other niches and industries, as well. They completely eschew jargon or industry terms.

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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

They also communicate that information clearly and concisely to resonate with the audience. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. Each stakeholder will have different concerns and require unique sales material.