Concept Marketing Publishing Warehousing 
Moz
JANUARY 31, 2021
Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). Posted by Tom.Capper. Types of SEO forecast.
Backlinko
AUGUST 17, 2023
By being able to identify potential future conversions, you can better organize your marketing campaign to secure them. Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion.
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