Content Definition: What Are We Even Talking About?
Content Marketing Institute
MARCH 2, 2018
A few felt a definition isn’t even possible, as Olivier Blanchard suggests: The thing about the term ‘content’ is that it’s just vague enough to mean everything and anything, which is to say it doesn’t mean anything at all. Ironically, the word itself is a vessel for more content: Here’s an empty word. Why a content definition matters.
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