Content Management Healthcare Long Form Content Sales 
Article Writing
OCTOBER 29, 2022
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. Ultimately, work toward focusing your efforts in one industry, such as healthcare, technology, retail, or finance. Brands have sales quotas; people have values.
Intergrowth
MARCH 5, 2023
It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Short-form content should have a target word count of 300–600 words.
Expert insights. Personalized for you.
131 
Let's personalize your content