Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion Social Media Content Creation Ads 145

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. You can publish random topics at random times. You can promote posts sporadically, whenever you have time. Because you need a content marketing process plan behind it all to ensure your content WORKS…. And the Content Cake is just the tip of the iceberg.

Content Marketing 88

Content Marketing Content Marketing Content Creation 88

Content Marketing Institute

JULY 3, 2018

If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.

Content Marketing 110

Content Marketing Marketing Long Form Content Content 110

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Express Writers

JUNE 9, 2024

Google holds 85.55% of the global search engine market. Every day, people publish over 2 million new blog posts. 80% of bloggers see strong marketing results, and those who publish regularly see the best results. By 2032, the global content marketing industry should reach a $2 trillion market size.

Blog 98

Blog Blogging Social Media Content Creation 98

BKA Content

NOVEMBER 15, 2022

SEO Copywriting: Your Guide to Content Marketing Success. Search engine optimization and copywriting are two essential elements of the marketing mix for modern brands. You need to be able to attract organic website visitors and deliver persuasive marketing messages if you hope to grow your business. Content Marketing.

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Copywriter Copywriting Content Marketing SEO 64

Article Writing

OCTOBER 22, 2022

content marketing. content marketing strategy. is content marketing dead Strategy. Is Content Marketing Dead? Posted On: It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” What does content marketing really mean anyway?

Content Marketing 52

Content Marketing Marketing Content Social Media 52

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Publish for the sake of publishing.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

NOVEMBER 18, 2019

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Continue reading → The post How to Use Facebook Ads to Promote Your Content appeared first on Content Marketing Institute. Maximize your reach with Facebook ads.

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Promotion Ads Content Publisher 74

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Social media promotion: Zapier.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Bramework

AUGUST 1, 2023

Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out. Content marketing basics state that you should have an outline before writing your content anyways. PLEASE READ THE DISCLOSURE FOR MORE INFO.

Blog Post 98

Blog Post Publisher Publishing Publishing 98

BKA Content

MARCH 12, 2023

6 Reasons Why Buying Content Marketing Articles Will Supercharge Your Efforts Content is the fuel that feeds the fire in your digital marketing strategy. However, the challenge of creating quality content is the time and effort it takes to write SEO articles. It takes longer than you may think.

Content Marketing 52

Content Marketing Marketing Writing Services Content 52

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. As with all effective content marketing, Viveka recommends publishing video content that’s useful and solves a need.

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Publisher Publishing Publishing Brand 105

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. 11, PNR goes on hiatus.

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Publisher Publishing Publishing Editorial 99

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?”

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Content Marketing Marketing Content Content Creator 107

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 106

Content Marketing Marketing Content Editorial 106

Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team. Scrum benefits for content teams.

Content Marketing 94

Content Marketing Marketing Content Collaboration 94

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 95

Content Marketing Marketing Content Content Creator 95

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

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Manufacturing Content Marketing Marketing Editorial 98

Jane Friedman

JANUARY 12, 2024

Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences. Following are some types of content you can create. Want to learn more book marketing tactics?

Content 104

Content Storytelling Consulting Promotion 104

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. Don’t write “velcro.”

Content Marketing 88

Content Marketing Government Marketing Food 88

Shorthand Content Marketing

APRIL 18, 2023

Of course, content marketers aren’t just going to give up on getting attention online. These recommended articles are the work of a content discovery tool in the form of native advertising. Content discovery platforms are recommendation widgets that you see at the bottom of publisher and media websites.

Content 98

Content Advertising Content Creator Lead Generation 98

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 76

Content Marketing Editorial Healthcare Entertainment 76

Smart Blogger

NOVEMBER 17, 2023

The 5 Most Realistic Ways to Make Money Writing Get Paid to Write Articles for Blogs, Magazines, and Journals Make Money by Creating Collateral for Content-Hungry Businesses Get Paid to Write by Becoming a Best-Selling Kindle Author Make Money Writing as a Conversion-Focused Copywriter Build a Niche Blog and Promote Third Party Products 1.

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Writing Copywriter Copywriting Freelance 98

Content Hacker

JANUARY 11, 2023

Content marketing is a booming industry set to reach a worth of $600 billion by 2024. It’s growing fast because it’s the modern way to market to consumers – ironically, by not marketing or selling to them. Since content marketing is the present and future of marketing, that means every business needs content to compete.

Content Creation 100

Content Creation Content Consulting Content Marketing 100

The Creative Penn

APRIL 1, 2024

Traditional versus indie publishing Short term versus long term Income versus brand building Paid versus free The book versus you as the author Stand-alone versus series Exclusive versus wide publishing Publish fast versus publish slowly Write to market versus write first, market later Online versus offline.

Marketing 52

Marketing Social Media Advertising Promotion 52

Content Marketing Institute

NOVEMBER 1, 2021

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.

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Projects Content Promotion Publisher 134

Neil Patel

NOVEMBER 1, 2021

Influencers are popular individuals on social media and other content-sharing platforms who leverage their substantially large followings to promote certain brands and lifestyles. Influencers promote products and lifestyles through photos, videos, blogs, reels, and other forms of “viral” media.

Content Creator 139

Content Creator Content Storytelling Social Media 139

Publishing Trends

MAY 10, 2023

PEOPLE Simon & Schuster announced that former executive Dawn Davis will return to the publishing house as senior v-p and publisher of 37 Ink and executive editor of the S&S trade imprint. Chronicle ’s founding children’s publisher Victoria Rock will lead the division until a successor is named.

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Agency Management Publisher Publishing 73

Publishing Trends

DECEMBER 19, 2022

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. Carl Maxwell joins as VP, Public Policy.

Architecture 89

Architecture Agency Finance Editorial 89

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Prioritize content promotion and distribution.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

ContentWriters

JUNE 12, 2024

About 75% of businesses outsource content marketing, and it’s easy to see why. By partnering with a qualified outsourcing provider, you can produce more effective content and scale your output — without putting as much extra strain on your internal resources.

Content Creation 59

Content Creation Content Agency Freelance 59

Publishing Trends

APRIL 6, 2023

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst. Christopher M.

Art Director 68

Art Director Entertainment Agency Finance 68

Content Hacker

FEBRUARY 23, 2023

Creating a successful SEO content strategy for your business website can be an overwhelming and daunting task. But — it’s how you make content marketing work, which is how you grow your business organically and sustainably. Crafting SEO Content Writing for Search Engines and People Optimizing for Keywords and Phrases 4.

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SEO Content Creation Content Social Media 100