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People Round-Up, Mid-November 2022

Publishing Trends

Jennifer Browne joins Holiday House as Creative Director of Neal Porter Books and Senior Art Director of Margaret Ferguson Books and Peachtree. HarperCollins will handle all US sales, distribution, and warehousing for the UK’s Usborne , beginning February 1. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.

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Tips For Selling And Marketing Your Books Direct To Readers

The Creative Penn

You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast. She also runs the award-winning podcast that's been running even longer than this one, the Creative Penn. And if y'all have not yet checked out The Creative Penn Podcast, it is excellent. That's right.

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

Now, GA4 allows users to create user, session, and event segments , which allows you to get much more creative. Google Analytics may not have the capacity to store all your data, so it would be a good idea to use the data warehousing services provided by BigQuery. This is what makes GA4 segments different from UA ones.