Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. A Definition of Copywriting.

Copywriter 97

Copywriter Copywriting Writing Content 97

Smart Blogger

MAY 4, 2023

So, design your marketing campaigns with this longer B2B sale cycle in mind when promoting your products to business buyers. After completing the steps above, you’re in a great position to create an overall B2B marketing plan and select the best B2B marketing strategy for your company. Need more details?

Marketing 80

Marketing Social Media Search Engine Optimization Copy Editor 80

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

Copywriter 95

Copywriter Copywriting Brand Awareness Social Media 95